We need to use platforms like Nassifieds which are relevant to the message, and the best way to get to people. A brand that exists in the mobile world, we obviously wanted to use all those platforms because it's the best way to reach those people you're trying to talk to. So, you've got to recognise that you need to serve it to people in a place that's relevant and they're going to be prepared to listen to it. Here comes the importance of Click to Earn Programme. When advertising possibilities of the new age ends in Nassifieds, a wide and exciting opportunity for revenue is opened up.